All about Pinterest

Ch 3. Exercise 2

What is Pinterest?
  
 "Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more." 

It is a search engine where users can view, post, and share their own "interest" to things. Instead of "retweeting" or "posting," Pinterest allows one to 'pin' their interest, essentially creating their company's name. Creative right? Like most websites or apps, Pinterest has a homepage, made up of people or boards you follow, a personal profile, and of course a search bar. 

The content available for viewers is up to the user themselves. One can find anything ranging from at-home workouts to what to do when your dog throws up. It covers just about anything. 


Statistics

Total number of Monthly Active Pinterest Users    335 million+ 

Number of Pinterest Users from the U.S.    88 million

Number of Pinterest Users around the World    50%+ 

Total number of Pinterest Pins    200 billion

Total number of Pinterest Boards    4 billion

Total number of Pinterest Users who save Shopping Pins on Boards Daily  2 million

Pinterest Market Value    $13.7 billion



Pinterest's Demographics    

  • 71% of Pinterest users are actually Females.
  • 40% of New Signups are Men; 60% New Signups are Women.
  • Men account for only 7% of total pins on Pinterest.
  • 40% of US dads use Pinterest.
  • 50%+ Pinners live outside the US.
  • 34% of Users aged 18-29 in the US uses Pinterest.
  • 42% of US women adults use Pinterest.
  • 80% of US mothers who use the internet use Pinterest.
  • 1 out of 2 US millennials use Pinterest every month.
  • The median age of a Pinterest user is 40, however, the majority of active pinners are below 40.
  • Half of Pinterest users earn $50K or greater per year, with 10 percent of Pinteresting households making greater than $125K.
  • 28% of marketers are already using Pinterest.
  • 144.5 million- Number of people that Pinterest reports can be reached with adverts on Pinterest
  • 28% of all US social media users are Pinterest users

Financials 


Fun Facts
  • There are over 175 billion ideas on Pinterest.
  • 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest.
  • 72% of Pinners use Pinterest to decide what to buy offline.
  • Six out of every ten millennials use Pinterest to discover new products.
  • Over 5% of all referral traffic to websites comes from Pinterest.
  • 97% of searches on Pinterest are unbranded.
  • Pinterest said 85% of Pinners use their mobile app.
  • Nine out of ten Pinners described Pinterest as filled with positivity
  • Two-thirds of pins represent brands and products.
  • Food & Drink & Technology are the most popular categories for men.
  • An average Pins made by an Active Female User is 158.
  • Top Category in the US is Art, Art Supplies & Hobbies.
  • Recipes: There are more than 1.7 billion recipe Pins.
  • Shopping: Every day nearly 2M people Pin product rich Pins.
  • 50% Have Made a Purchase After Seeing a Promoted Pin.
  • Promoted Pins are repinned an average of 11 times per advertisement.
  • Articles: More than 14 million articles are Pinned each day.
  • Average time spent on Pinterest per visit is 14.2 minutes.
  • 85% Pinterest users use the site when they want to start a new project.
  • 64% Pinterest users described the platform as a place to find ideas, products or services they can trust.
  • 47% Social media users saw Pinterest as the platform for discovering and shopping for products.
  • Average number of monthly searches on Pinterest is 2 billion.
  • 84% Pinners use Pinterest to decide what to buy.
  • 98% of Pinners report trying new things they find on Pinterest
  • 77% of weekly Pinners have discovered a new brand or product on Pinterest




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